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Transcoding is a technique that transforms multimedia, e.g. text, images, audio and/or video, from the original format in which the multimedia was encoded into a second alternative format. Within the emerging world of wireless connectivity to the Web, transcoding of Internet multimedia enables Internet content providers, e.g. Web sites, and Internet service providers (ISP) to transform Web content so that a wider collection of Internet-enabled client devices, such as cell phones and personal digital assistants (PDA), can have access to that content. As a second equally important benefit, transcoding of Internet multimedia enables Web sites and ISP’s to increase the perceived speed of access to that content by additional compression of text, image, audio, and/or video over slow Internet access links.